...when you know better, do better.
– Maya Angelou

With fast fashion and cheap materials on one side of the spectrum, and lackluster style with eco-friendly materials on the other, there was something missing. Balancing modern design with purposeful materials is a challenge, but we’ve managed to maintain quality and achieve conscious, multipurpose designs. By cutting out the retailer, we keep our costs down so we can pass the savings on to you. We are committed to environmental consciousness in every phase of our development and production, from carefully selecting our upcycled and sustainable fabrics, to shipping our products in recycled packaging. All of our products are ethically made in the United States.

We hold ourselves to the highest standards in customer service. Shipping and returns are easy and we hope you will find shopping with us to be interactive and informative. Every day we work on making our products and processes better. Because when you know better, you do better.

...but I knew the kind of woman I wanted to be.
–Diane Von Furstenberg

CEO and Founder, Kelli Riley, created the first collection for Transition State with a vision of the woman she wanted to become. A graduate of the University of California at Los Angeles and the Fashion Institute of Design and Merchandising, Kelli began Transition State after spending several years designing and producing sports and activewear. As a fan of fashion week and the bloggers and tastemakers that redefined it; she created a line that blended professional aspirations with personal style and purposeful development, and crafted an online retail experience that was both aspirational and approachable.

Search our store